Androgynous fashion

     http://www.fashionising.com/trends/b--androgyny-androgynous-fashion-22284.html

Androgyny has always been a source of interest and intrigue. But as society's boundaries have changed, so too have the masculine-feminine boundaries blurred. From ambiguous sexual and physical attributes evolving to a more relaxed stance on gender-blurring fashion, we look at the changing face of androgyny - and how women's fashion is taking a masculine turn for spring.

     http://buffalorising.com/2011/08/fashion-maniac/

During the ‘counter-culture’ revolution in the 1960s, the music and fashion industries inspired a trend towards self-exploration emphasising individual freedom and self-realisation. This allowed men and women to start self-defining who and what they were, the evidence being men and women basically wearing the same clothes and hairstyles; and men, more than ever, adapting what was traditionally women’s wear. This is best seen with both men and women in tight, low-slung denim, tight, body-forming tops and headbands, jewelry and other accessories taking on a non gender-specific role. 

The fashion industry capitalised on the growing social affinity to androgyny. Fashion’s borderline androgyny trend showed up in dresses, full-length skirts, and heeled boots for men on the runway and on the streets, especially in fashion-forward places like New York’s downtown neighborhoods. While women began adopting menswear into their wardrobes as early in the 20th century, it is fair to say that men have only recently begun experimenting with adapting women’s clothing for their use. This modern movement has nothing to do with free love, and everything to do with the fashion-forward freedom to blur traditional gender lines in expressing one’s personal style. Still somewhat controversial, the trend of androgynous fashion is sparked the creativity of apparel designers, fashion-loving tastemakers, and style icons alike.

     http://thisisstory.com/our-story/

I explored various words or titles associated with the androgynous style. This could be beneficial when it comes to changing, rearranging, categorising, or theming the retail store. STORY is a major influence in that "every four to eight weeks, the space completely reinvents itself – from merchandise and store design to floor plan and fixtures – to bring to light a new theme, trend, or issue." I want to incorporate this notion of change into my store, however still retain certain design elements and features in the space. 

- Sexualised masculinity
- Effortless tomboy
- Boyish sporty luxe
- Relaxed layering
- Oversized everything
- Minimal and masculine

- Black and white

- Sleep walker

- Seamless 60's

- Slouch

- Slick and sophisticated