1. Fashion Retail - Eleanor Curtis and Howard Watson
2. Fashion Decor - Wang Shaoqiang
In these books, many of the spaces use artificial lighting to open up and lighten the area. This is an effective method to enliven and draw attention to certain products or spaces within the shop. These precedent works use light behind the lowered ceiling, inside the walls or under shelving units to illuminate these zones. I noticed that the designers have also incorporated detailed installation pieces that allow for light to travel through and cast intricate shadows on surrounding surfaces - an effective idea to explore in my own retail shop.
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